Dealerships earn an average of 50% of their gross profit from the service drive. Colors On Parade can help to improve that profitability by providing clients with another service alternative – same-day scratch and dent repair by skilled experts right through the service drive. With a partner like Colors On Parade, dealerships can now repair scratches, dents and dings on previously owned vehicles and have them on the lot in a timely manner. This is important because used cars account for about 25% of a dealership’s total gross profit.

1. Turn previously owned automobiles around quickly and get them on the lot sooner. When you partner with Colors on Parade, our mobile dent and scratch repair professionals can efficiently and affordably repair minor damage to incoming cars. These repairs don’t have to be reported to Carfax, which helps preserve the automobile’s resale value.

2. Customers will benefit from same-day scratch and dent repair as a result of your service drive. Our experts will do the repairs right there on site to allow customers to have these things fixed quickly instead than waiting a week or more for body shop services. It also adds to the number of touch points you have with clients, increasing their loyalty.

3. You can also offer one of our other Colors On Parade services through your service drive – headlight restoration. Headlight restoration removes cloudiness and yellowing from headlights, returning them to their brand new, clean and clear appearance. It provides another incentive for customers to visit the dealership and increases your service touch points.

Customers will return to your service department if you offer the services they require through the lifetime of their vehicle. Customers that return to your service department not only boost both your service and retail bottom lines, but they also benefit your company’s overall bottom line. Customers who have always gone to the same auto dealership for maintenance and repair are 2.5 times more likely to buy their next vehicle there. Colors On Parade assists your service department in generating money while also allowing you to profit from retail sales by loyal customers.